Pepsi Co Is Thinking About Rolling Out “Lady-Friendly” Doritos. Are They Serious?

6 years ago 392

“Bet you can’t devour conscionable one!” was Lay’s Potato Chips’ slogan a fewer years agone and inactive reigns existent today. People of each ages and genders emotion murphy chips, from the utmost saltiness to that ever truthful satisfying “crunch” they get erstwhile they wound into a chip.

However, antithetic genders whitethorn person antithetic habits erstwhile it comes to eating. Indra Nooyi, the CEO of PepsiCo, which besides owns different brands similar Cheetos, Doritos, Ruffles, Fritos, and Lays, says determination is simply a sex divide. She states:

“As you ticker a batch of young guys devour the chips, they emotion their Doritos, and they lick their fingers with large glee, and erstwhile they scope the bottommost of the container they determination the small breached pieces into their mouth.

Women would emotion to bash the same, but they don’t. They don’t similar to crunch excessively loudly successful public. And they don’t lick their fingers generously and they don’t similar to determination the small breached pieces and the spirit into their mouth”.

PepsiCo has been researching however the full snacking process tin beryllium wholly antithetic for women, from manufacturing, marketing, and packaging. The Internet heard and instantly jumped to the decision that Doritos would beryllium processing a “Doritos For Her”, and they took their to societal media to dependable their opinions.

Some Twitter users shared their reactions astir Doritos perchance launching a “Doritos For Her” campaign.